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Privacy Policy

Effective date: July 20, 2026

Who we are

Own the Shift ("OTS," "we," "us," or "our") operates the website otsowntheshift.com, the Frontline Coach app, and the associated books, videos, and email content, and is operated by OTS Media LLC, a Missouri limited liability company. This policy explains what information we collect, how we use it, and the choices you have.

Information we collect

We collect information directly from you when you interact with the site:

  • Email address and account credentials, when you sign up for The Shift Brief (our email list, delivered via Beehiiv) or create a Frontline Coach app account.
  • Frontline Coach app content, when you use the app — the situations, practice conversations, and notes you enter (which may include information about employees or coworkers) and the coaching responses generated, saved to your account so your history carries across sessions.
  • Messages you send us, if you email us directly.

We also receive limited technical data automatically when you visit the site or use the app, such as IP address, browser type, and general usage logs. This is collected by our hosting provider (Netlify) and font provider (Google Fonts) as a standard part of serving web pages, not something we actively track or analyze at an individual level.

We do not collect payment information directly. Book purchases are processed entirely by Amazon under Amazon's own privacy practices, not ours.

How we use it

  • To send the free Hard Conversation Playbook and subsequent Shift Brief emails to subscribers.
  • To operate the Frontline Coach app — generate coaching responses, save your session history so context carries across visits, and review flagged content for abuse or quality.
  • To respond to messages you send us.
  • To understand, in aggregate, how the site and app are used so we can improve them.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Third-party services

We rely on a small set of outside services to run OTS, each governed by its own privacy policy:

  • Beehiiv — email delivery and list management for The Shift Brief.
  • Netlify — hosting for this site and the Frontline Coach app.
  • Supabase — account authentication and database storage for the Frontline Coach app, on infrastructure located in Canada.
  • Anthropic — AI processing for Frontline Coach; your inputs are sent to Anthropic's Claude API to generate responses and are not used to train AI models.
  • Google Fonts — web font delivery.
  • YouTube — video content, linked from this site.
  • Amazon — sale and fulfillment of all books.

Frontline Coach app

Frontline Coach is in open beta and now requires an account to use. When you use it, we store the inputs you enter into each tool and the coaching outputs generated — including practice roleplay transcripts and any information you enter about employees or coworkers — linked to your account, so your history carries across sessions and to protect against abuse. Your inputs are sent to Anthropic's Claude API to generate responses; we do not use them to train AI models, and we do not sell them. Account and session data is stored in Supabase on infrastructure located in Canada.

The Frontline Coach app has its own detailed Terms of Service and Privacy Policy — covering accounts, stored data, and AI use — which you can review inside the app and which govern your use of the app. As it moves toward a paid subscription, those terms will be updated to reflect any payment data collected, and you'll be able to review the changes before they take effect.

Children's privacy

OTS content is built for working managers and adults. We do not knowingly collect information from children under 13, and the site is not directed at children.

Your choices

  • Every Shift Brief email includes an unsubscribe link.
  • You can request access to, correction of, or deletion of your personal information at any time by emailing us.
  • For Shift Brief subscriber data specifically, exports and deletions are handled directly by our email platform, Beehiiv. You can reach them at privacy@beehiiv.com, or contact us and we'll route the request.

Security

We use reasonable measures to protect the information we hold, but no method of transmission or storage is completely secure, and we can't guarantee absolute security.

Changes to this policy

We may update this policy as OTS grows. Updates will be posted on this page with a revised effective date.

Contact

Questions about this policy or your data: hello@otsowntheshift.com

OTS Media LLC
11628 Old Ballas Rd, Suite 345, PMB 1228
St. Louis, MO 63141

OTS / OWN THE SHIFT
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